FOR WMN, a rising accessories brand championing empowerment for women of color straight from the streets of Queens, New York, made waves with its Fall sunglasses collection. Working closely with the brand’s founder, Lariza Quintero, we developed an Instagram campaign to capture street fashion's raw energy and confidence.

Drawing inspiration from iconic retro Jordan 1s to Margiela, I utilized my styling, content strategy, and brand marketing expertise to bring the vision to life.

The result? A bold campaign that resonated deeply on Instagram, with the collection selling out in just two days—a testament to FOR WMN's irresistible allure and connection with its audience. See campaign strategy and case study here.